Directa

Your number one partner for professional hair dyes

One product that has several different uses in the salon or at home.

• COLOUR: new, more effective formula with up to 50% more pigments. The high concentration of DIRECT PIGMENTS gives an INTENSE color shade by increasing the setting time.
• NOURISHES AND PROTECTS: Its formula rich in active ingredients guarantees vital and strong hair, always in perfect shape. Avocado oil and Pomegranate extract nourish and protect the hair, leaving it soft and shiny.
• SHINE: Extraordinary shine to the hair. The acid pH helps to close the scales by fixing the coloured pigment inside the hair, light is reflected for an extremely brilliant result.
• DELICATE: Ammonia-free, it is ideal for even the most sensitive hair.
• PRACTICAL and VERSATILE: Easy-to-use pack, soft texture facilitates application of the product in the salon and at home.