Fashion Colore Elite

Fashion Colore Elite is the permanent hair colour designed for the most discerning consumers. It delivers light, bright shades, guarantees 100% white hair coverage, and is perfect for those who love to change their look with complete confidence.

Results

• Nourished, protected, radiant hair
• Long-lasting colour and even lift
• 12 shades to meet your every styling need

Formula

The cream formula with ammonia is enriched with:

• Collagen Complex – a plumping complex that strengthens hair and gives it body. 
• A trio of oils (Almond, Apricot and Argan) – hydration, protection and exceptional shine.

• Apricot oil: an oil with known properties obtained from the fruit of the plant; rich in vitamins, it nourishes hair and gives it body and shine.
• Argan oil: extracted from the fruit of the Argania spinosa tree native to Morocco, it is a precious ingredient as it takes 100 kg of fruit to obtain one litre of oil. It contains a high fatty acid and vitamin E content, and has antioxidant, emollient, hydrating and shine-enhancing properties. It gives hair strength and vitality and helps prevent hair loss and split ends.
• Almond oil: this ingredient, used by the Ancient Egyptians in their health-boosting preparations, is still used today, thanks to its known soothing and emollient properties, which calm scalp redness and irritation.