Fashion Colore Natura

Name: Fashion Colore Natura
Brand: Argan Silk
Availability: InStoreOnly

Hair Colour Kit: No ammonia, PPD, Resorcinol, Parabens or Allergenes

Fashion Natura is the product line for consumers who care about hair health and the environment. Formulated without ammonia, p-phenylenediamine (PPD) and resorcinol, the permanent cream colour delivers gentle results while being kind to your hair and the planet – ideal for those who want a natural result while making a conscious impact.

The 100% Vegan and Dermatologically Tested formula guarantees exceptional white hair coverage and radiant tones while protecting the hair fibre with a sustainable approach.

Formula

The Fashion Colore Natura formula is enriched with natural active ingredients that promote healthy hair:

An Ayurvedic blend: Sesame, Olive oil, Henna, Bacopa monnieri and Melia azadirachta in a blend of plants used in traditional Ayurvedic medicine.
Olive oil: softening and emollient, olive oil contains fatty acids, vitamin E, vitamin A and minerals, which soothe redness, prevent flaking and keep hair supple and healthy while preventing hair loss.
Bacopa monnieri: an antioxidant that fights hair and skin ageing.
Neem oil: anti-inflammatory and regenerating properties.
Sesame: contains high levels of calcium, phosphorus and healthy polyunsaturated fats, and strengthens hair.
Henna: a strengthening, plant-based dye.

Product Details

Ready to use hair colour kit

With Fashion Colore Natura, you have everything you need to cosmetically colour your hair right now. The kit contains:

Cream colour: 50 ml tube in the shade of your choice
Cream developer: 50 ml with comb applicator: the bottle contains a pre-measured amount of cream developer so it is ready to go and practical to use. Just add the cream, close the bottle and mix to activate the dye
Post-colour treatment: nourishes and protects freshly coloured hair
Instructions and gloves: provided in the colour kit to ensure correct application alongside disposable protective gloves

Three oils, the pillars of natural cosmetics

Fashion Colore Natura is enriched with three carefully selected oils with remarkable properties:

Sesame oil: extracted from Sesamum indicum seeds, sesame oil has antioxidant, emollient and hydrating properties. Rich in calcium, phosphorus and healthy polyunsaturated fats, it is especially suitable for strengthening hair and keeping it healthy. It strengthens weak, dry hair leaving it shiny and effectively prevents hair loss and split ends.
Neem oil: Neem is an evergreen plant found throughout India. It has multiple properties: it is antibacterial, antiviral, astringent and is used as a tonic. Fashion Colore Natura is enriched with an oil with regenerating and anti-inflammatory properties.
Olive oil: prized for its emollient and softening properties, olive oil is the key ingredient of natural cosmetics across East and West. packed with fatty acids, vitamins (particularly vitamin E and vitamin A) and minerals, it soothes redness, prevent flaking and keeps hair supple and healthy while preventing hair loss.

The colour innovation is a return to roots.

Sesame, Olive oil, Bacopa monnieri, Melia azadirachta and Henna come together in a blend of plants used in traditional Ayurvedic medicine (“ayus” meaning life and “veda” meaning knowledge, Ayurveda can be translated as the science of life), which has always recognised the fundamental role of natural extracts.

Henna: Lawsonia, better known as Henna, is used as a plant-based hair dye and as a strengthener. Henna binds to and nourishes the cuticle: hair diameter increases, boosting volume and resilience against external aggressors. Hair is smooth and restructured, with renewed shine.
Bacopa monnieri: a plant found in the hot and humid regions of South Asia, particularly India, Bacopa monnieri is known for its invigorating properties.

In the cosmetics industry, it is used for its antioxidant properties, which fight skin and hair ageing.

Sesame: a herb with calming properties, sesame is mainly cultivated for its oil-rich seeds.
It contains high levels of calcium, phosphorus and healthy polyunsaturated fats and has been used since ancient times to strengthen hair.

BENEFITS